Scarcity as a desirable attribute of luxury fashion brands in millennial marketing

Ballina, Francisco Javier de la; Ballina, Isabel de la

doi:https://doi.org/10.22598/mt/2019.31.2.153

Scarcity as a desirable attribute of luxury fashion brands in millennial marketing

Ballina, Francisco Javier de la

Ballina, Isabel de la

URI

https://hdl.handle.net/20.500.14417/3265

DOI

https://doi.org/10.22598/mt/2019.31.2.153

Citación

Ballina Ballina, F. J. D. L., & Ballina, I. D. L. (2019). Scarcity as a desirable attribute of luxury fashion brands in millennial marketing. Market-Trziste. https://doi.org/10.22598/mt/2019.31.2.153

Scarcity as a desirable attribute of luxury fashion brands in millennial marketing.pdf (916.19 KB)

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