The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal

Gürhan Canli, Zeynep; Sayin, Eda

doi:https://doi.org/10.1111/ijcs.13011

The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal

Gürhan Canli, Zeynep

Sayin, Eda

URI

https://hdl.handle.net/20.500.14417/2996

DOI

https://doi.org/10.1111/ijcs.13011

Citación

Sayin, E., & Gürhan-Canl?, Z. (2024). The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal. International Journal of Consumer Studies, 48(2), e13011. https://doi.org/10.1111/ijcs.13011

Principal The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal.pdf (1.41 MB)

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