Recommendations to improve communication effectiveness in social marketing campaigns: Boosting behavior change to foster a circular economy

Romero Luis, Juan; Carbonell Alcocer, Alejandro; Gertrudix, Manuel; Gertrudis Casado, María del Carmen; Giardullo, Paolo; Wuebben, Daniel

doi:https://doi.org/10.1080/23311886.2022.2147265

Recommendations to improve communication effectiveness in social marketing campaigns: Boosting behavior change to foster a circular economy

Romero Luis, Juan

Carbonell Alcocer, Alejandro

Gertrudix, Manuel

Gertrudis Casado, María del Carmen

Giardullo, Paolo

Wuebben, Daniel

URI

https://hdl.handle.net/20.500.14417/3172

DOI

https://doi.org/10.1080/23311886.2022.2147265

Citación

Romero-Luis, J., Carbonell-Alcocer, A., Gertrudix, M., Gertrudis Casado, M. D. C., Giardullo, P., & Wuebben, D. (2022). Recommendations to improve communication effectiveness in social marketing campaigns: Boosting behavior change to foster a circular economy. Cogent Social Sciences, 8(1), 2147265.

Principal Recommendations to improve communication effectiveness in social marketing campaigns Boosting behavior change to foster a circular economy.pdf (1.29 MB)

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