Tell Me Your Story and I Will Tell Your Sales: A Topic Model Analysis of Narrative Style and Firm Performance on Etsy

Cutolo, Donato; Ferriani,  Simone; Cattani, Gino

doi:https://doi.org/10.1108/S0742-332220200000042005

Tell Me Your Story and I Will Tell Your Sales: A Topic Model Analysis of Narrative Style and Firm Performance on Etsy

Cutolo, Donato

Ferriani, Simone

Cattani, Gino

URI

https://hdl.handle.net/20.500.14417/3566

DOI

https://doi.org/10.1108/S0742-332220200000042005

Citación

Cutolo, D., Ferriani, S., & Cattani, G. (2020). Tell me your story and I will tell your sales: A topic model analysis of narrative style and firm performance on Etsy. In Aesthetics and Style in Strategy (pp. 119-138). Emerald Publishing Limited. https://doi.org/10.1108/S0742-332220200000042005.

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