Digital word of mouth usage in the movie consumption decision process: the role of Mobile-WOM among young adults in Spain

Álvarez Monzoncillo, José María; de Haro, Guillermo; Picard, Robert Georges

doi:https://doi.org/10.1080/14241277.2018.1471606

Digital word of mouth usage in the movie consumption decision process: the role of Mobile-WOM among young adults in Spain

Álvarez Monzoncillo, José María

de Haro, Guillermo

Picard, Robert Georges

URI

https://hdl.handle.net/20.500.14417/3412

DOI

https://doi.org/10.1080/14241277.2018.1471606

Citación

Álvarez-Monzoncillo, J. M., de Haro Rodríguez, G., & Picard, R. G. (2018). Digital word of mouth usage in the movie consumption decision process: the role of Mobile-WOM among young adults in Spain. International Journal on Media Management, 20(2), 107-128. https://doi.org/10.1080/14241277.2018.1471606

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