The “Proximal Depiction Effect” of Indulgent (Versus Non-Indulgent) Foods on Consumer Responses

Sayin, Eda; Jain, Kriti; Malik, Sumit

doi:https://doi.org/10.1108/EJM-01-2022-0013

URI

https://hdl.handle.net/20.500.14417/3318

DOI

https://doi.org/10.1108/EJM-01-2022-0013

Citation

Malik, S., Sayin, E. and Jain, K. (2022), "The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses", European Journal of Marketing, Vol. 56 No. 11, pp. 2833-2861. https://doi.org/10.1108/EJM-01-2022-0013

Downloads:0

Bibliographic managers

Collections

Research Articles

Loading...

License

Document viewer

Select a file to preview:

¿Don't see the file? Try reloading