The “Proximal Depiction Effect” of Indulgent (Versus Non-Indulgent) Foods on Consumer Responses

Sayin, Eda; Jain, Kriti; Malik, Sumit

doi:https://doi.org/10.1108/EJM-01-2022-0013

The “Proximal Depiction Effect” of Indulgent (Versus Non-Indulgent) Foods on Consumer Responses

Sayin, Eda

Jain, Kriti

Malik, Sumit

URI

https://hdl.handle.net/20.500.14417/3318

DOI

https://doi.org/10.1108/EJM-01-2022-0013

Citación

Malik, S., Sayin, E. and Jain, K. (2022), "The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses", European Journal of Marketing, Vol. 56 No. 11, pp. 2833-2861. https://doi.org/10.1108/EJM-01-2022-0013

The “Proximal Depiction Effect” of Indulgent (Versus Non-Indulgent) Foods on Consumer Responses.pdf (523.23 KB)

Gestores bibliográficos

Colecciones

Research Articles

Cargando...

Licencia

Página completa del ítem

Visor de documentos

Selecciona un archivo para visualizar:

¿No ves el archivo? Prueba recargando