Hand movement speed in advertising elicits gender stereotypes and consumer responses

Malik, Sumit; Sayin, Eda

doi:https://doi.org/10.1002/mar.21598

Hand movement speed in advertising elicits gender stereotypes and consumer responses

Malik, Sumit

Sayin, Eda

URI

https://hdl.handle.net/20.500.14417/3045

DOI

https://doi.org/10.1002/mar.21598

Citación

Malik, S., & Sayin, E. (2022). Hand movement speed in advertising elicits gender stereotypes and consumer responses. Psychology & Marketing, 39(2), 331-345. https://doi.org/10.1002/mar.21598

Principal Hand movement speed in advertising elicits gender stereotypes and consumer responses.pdf (1.37 MB)

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