IE Premium Travel Barometer 2018
| dc.contributor.author | Gieschen, Jörn | |
| dc.contributor.ror | https://ror.org/00c5kmy11 | |
| dc.date.accessioned | 2024-07-02T16:07:25Z | |
| dc.date.available | 2024-07-02T16:07:25Z | |
| dc.date.issued | 2019-10-24 | |
| dc.description.abstract | The Premium Travel Barometer has been developed to help better understand the importance ofrelevant key topics for successful business performance in the premium and luxury travel marketsworldwide. In 2016, the IE Premium and Prestige Observatory launched the initial version of theBarometer with the intention to repeat the exercise annually in order to detect trends and changesover time regarding the analyzed industry drivers. | |
| dc.description.keyword | Branding | |
| dc.description.keyword | Tourism agencies | |
| dc.description.keyword | Strategy | |
| dc.description.keyword | Marketing | |
| dc.description.keyword | Innovation | |
| dc.description.keyword | Gestión de marca | |
| dc.description.keyword | Estrategia | |
| dc.description.keyword | Publicidad | |
| dc.description.keyword | Innovación | |
| dc.format | application/pdf | |
| dc.identifier.citation | Jörn Gieschen, & Mastercard. (2019). IE Premium Travel Barometer 2018. Zenodo. https://doi.org/10.5281/zenodo.3518400 | |
| dc.identifier.doi | https://doi.org/10.5281/zenodo.3518400 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14417/2589 | |
| dc.language.iso | eng | |
| dc.license | https://creativecommons.org/licenses/by/4.0/legalcode | |
| dc.publisher | IE University | |
| dc.relation.center | IE Premium & Prestige Observatory | |
| dc.relation.entity | IE Fundation | |
| dc.rights | Attribution 4.0 International | |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/legalcode | |
| dc.subject.keyword | Branding | |
| dc.subject.keyword | Tourism agencies | |
| dc.subject.keyword | Strategy | |
| dc.subject.keyword | Marketing | |
| dc.subject.keyword | Innovation | |
| dc.subject.keyword | Gestión de marca | |
| dc.subject.keyword | Estrategia | |
| dc.subject.keyword | Publicidad | |
| dc.subject.keyword | Innovación | |
| dc.title | IE Premium Travel Barometer 2018 | |
| dc.type | info:eu-repo/semantics/report | |
| dc.version.type | info:eu-repo/semantics/publishedVersion | |
| dspace.entity.type | Publication |
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